Affiliate Program

Join the Bet At Home affiliate program and partner with us to bring sportsbook and online casino action to Canadian audiences. We work with publishers, streamers, affiliates and marketing partners who drive quality traffic and want a reliable, compliant partner. We provide the tools and support you need to convert visitors into active players while keeping reporting and payments straightforward.

Program purpose

Our affiliate programme is built to create enduring partnerships that grow revenue and retain players across Canada. We focus on converting interest into deposits and repeat activity through targeted offers, localised creative and clear performance metrics. We’re committed to operating within applicable regulations and promoting safe play.

Partnership benefits

Partners gain access to a full suite of sportsbook and casino inventory under one account, plus marketing resources tailored for Canadian traffic. We offer timely payouts in CA$ where applicable, a dedicated account contact for onboarding and optimisation, and regular updates on promotions and product launches. Our aim is to make partnership administration efficient so you can focus on scaling.

Commission structure

We provide flexible commercial models to suit different partner types: revenue-share, CPA and hybrid arrangements are available depending on audience, geography and promotional activity. Terms are negotiated per partner and scaled with performance; top performers can qualify for enhanced terms and custom deals. Specific rates are agreed during onboarding and reviewed periodically.

Tracking and reporting transparency

We use industry-standard tracking and offer a performance dashboard that shows clicks, registrations, deposits and revenue in near real-time. Monthly statements and detailed reports are available for reconciliation, and we support UTM and deep-link tracking to align with your analytics. If an issue arises, our affiliate team works promptly to investigate and resolve discrepancies.

Marketing tools and support

Creative assets include banners, landing pages, deeplinks, pre-roll video snippets and stream overlays localised for Canada. We provide compliant messaging guidelines and assist with A/B ideas, landing page testing and seasonal campaigns. Technical integration support is available for tracking and API access so you can automate reporting and player checks.

Long-term cooperation

We prioritise stable, long-term partnerships. That means regular performance reviews, timely payments, and the ability to negotiate customised terms as your volumes grow. We also align on responsible gaming practices and data protection to safeguard both players and partners. To apply or discuss partnership options, contact our affiliate team at [email protected].